ROLLS-ROYCE MOTOR CARS PRAGUE CEREMONY OPENED NEW SHOWROOM
September 2024, Goodwood, West Sussex, United Kingdom
Rolls-Royce Motor Cars Prague reopens after a complete transformation of its premises, showroom and service facilities.
The new luxury showroom provides a modern interior offering a completely new Rolls-Royce experience that will completely immerse visitors.

Rolls-Royce Motor Cars Prague today officially opened its new showroom in the Czech capital. Clients and fans of the brand had the unique opportunity to get to know the new premises throughout the week.
The original showroom has been transformed architecturally and aesthetically, but at the same time it has undergone a significant expansion, which provides more opportunities to present the brand’s exclusive portfolio and provides clients with an unrivaled experience in line with the values of the Rolls-Royce automobile company as the ultimate luxury brand of global importance.
The completely redesigned salon offers clients an extraordinary impression from the first moment they step into the building: the main entrance is modeled after the famous Rolls-Royce radiator grille, reminiscent of the ancient pantheon, and provides a discreet but at the same time inviting view of what lies behind the doors. The entrance is decorated with the brand’s unmistakable emblem: the Spirit of Ecstasy statue.



The Spirit of Ecstasy statuette is perhaps the ultimate symbol of success. The new showroom demonstrates our constant pursuit of excellence, which was also confirmed by this year’s award of the Global Dealer of the Year title.” Karel Kadlec, owner of Rolls-Royce Motor Cars Prague
Karel Kadlec, owner of Rolls-Royce Motor Cars Prague
The new space continues to exude a sense of detail, modern luxury and thoughtful creativity, yet the brand’s deep legacy is still evident, for example through the placement of quotes from the brand’s founders throughout the showroom. There is also the so-called Cabinet of Curiosities, a diverse collection of appealing, timeless and iconic design objects. The show is designed to stimulate imagination and conversation during the specification and commissioning process. The absolute highlight is the Atelier, which houses the finest examples of the brand’s craftsmanship, including wood veneers, leathers and stitching threads in a wide range of vibrant shades, as well as samples of the finest lambswool.
Pavel Kalouš, Brand Manager at Rolls-Royce Motor Cars Prague, says: “The new showroom offers a captivating experience that is able to perfectly engage visitors while also catering to the unique interests of each client. It will be the perfect setting to showcase the unrivalled level of true luxury that inspires our customers to create their very own, unique car.”
Boris Weletzky, Regional Director, Rolls-Royce Motor Cars, UK, Europe and Central Asia, added: “For over 120 years, Rolls-Royce has been pushing the boundaries of luxury and creating new boundaries of what can be brought to life. This new showroom will take you to the very heart of the Rolls-Royce brand, where you can be inspired and fascinated by everything the brand stands for. I would like to thank Karl, Pavol and the entire team for their extraordinary commitment to exceeding our customers’ already high expectations and bringing our brand into their everyday lives.”











